Friday, September 10, 2010

No Privacy Tax

I like grocery loyalty cards. I like the benefit that it gives to the customer. I am not a religious coupon clipper but I will save money if I can. When it is that easy I feel that the discount is worth the purchasing privacy that I give up. I actually like the idea behind the card. The fact that they record exactly what i buy is, to be honest, a little invasive, but in return i receive money off my purchase, which adds up quickly and generally a coupon that may actually be useful at some point. Sometimes the "free" coupons are way off base but most of the time the coupons are for items that might go well with what I purchased. The aspect that i do not like is that the grocery store can give my information to its partners which can in turn send me mail and phone calls that I do not wish to receive. I do however feel that the benefit of saving money is worth the time and effort to throw away the mail and hang up the phone. The loss of purchasing privacy is worth the discounted food items. I have used and will continue to use my loyalty card even after learning some facts about the information that i chose to give out.


"I Pledge" KMC

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